He makes the analogy of the frog in the boiling pot. Put him in a pot of boiling water and he jumps out. However, put him in cold water and slowly warm it to boiling and he will die.
We, the fish and fair water use advocates are like that frog. Our water rights are being slowly eroded by agribusiness and special interests, so we barely notice, with the end result being that fish runs have been decimated by 90% in the space of one generation with very little public outcry.
Please watch this video clip, it states the problem very well.
Then sign the petition at: http://www.water4fish.org/
It takes less than 1 minute to sign it.